Non-obvious 2019

NT $ 628
NT $ 565


WallStreetJournalBestSellerFinalist:TheAMALeonardL.BerryBookPrizeWinner:TheEricHofferBookAward(Business)Winner:INDIEGoldMedalBookAward(Business)Howareamen’sgroomingbrandandfrustrated“stuck-at-work“dadsleadingarevolutioninmasculinitypost#MeToo?Whatcanthedeclineofagloballingeriebrandandcorporatehackathonsteachusabouthowfearcanstifleinnovation?Howdoeshiring“neuro-diverse“workersandcreatingempatheticshampoobottlessignaladramaticshifttowardcompassionintheworkplace?Forthepast9years,marketingexpertandGeorgetownUniversityProfessorRohitBhargavahascuratedhisbest-sellinglistofnon-obvioustrendsbyaskingthequestionsthatmosttrendpredictorsmiss.Inthisall-newninthedition,discoverwhatmorethanamillionreadersalreadyhave:howtousethepowerofnon-obviousthinkingtogrowyourbusinessandmakeabiggerimpactintheworld.Intotal,theNon-Obvious2019editionfeatures15all-newtrendsacross5categoriesincludingCulture;ConsumerBehavior,Marketing;SocialMedia,Media&Education,Technology;DesignplusEconomics;Entrepreneurship.Thebookalsofeaturesadetailedsectionwithareviewandratingformorethan115previouslypredictedtrends,withlongevityratingsforeach.Aswiththeoriginalversion,thisneweditionofNon-ObviousalsodelvesintothecurationprocesstheauthorhasusedforyearstobuildhisTrendReportsandtakesreadersbehindthescenesoftrendcuration(muchtothedelightofpastreaderswhohavebeenaskingaboutthisforyears),andshowthemthemethodologytheycanusetopredictthefutureforthemselves.


BUSINESS EDUCATION TECHNOLOGY WINNER WORK NON MARKETING MEDIA


壞學姊
NT $ 234